Table of contents - Special Issue: Social Media and Big Data in Consumer Behaviour
Big Data and consumer behavior: imminent opportunities
Charles F. Hofacker, Edward Carl Malthouse, Fareena Sultan– The purpose of this paper is to assess how the study of consumer behavior can benefit from the presence of Big Data.
The personalization-privacy paradox: implications for new media
Elizabeth Aguirre, Anne L. Roggeveen, Dhruv Grewal, Martin Wetzels– This paper aims to investigate personalized communications through digital media, which include display, search, social and mobile communications.
Social media as complementary consumption: the relationship between consumer empowerment and social interactions in experiential and informative contexts
Mujde Yuksel, George R Milne, Elizabeth G MillerThis paper aims to explore the interaction between consumer empowerment and social interactions as fundamental social media elements. It demonstrates their relationship in both…
Decoding social media speak: developing a speech act theory research agenda
Stephan Ludwig, Ko de RuyterDrawing on the theoretical domain of speech act theory (SAT) and a discussion of its suitability for setting the agenda for social media research, this study aims to explore a…
Hashtags and handshakes: consumer motives and platform use in brand-consumer interactions
Mitchell Hamilton, Velitchka D. Kaltcheva, Andrew J. RohmThe current increase in social media activity related to brand–consumer interactions is progressively influencing the manner in which brands and their customers communicate…
ISSN:
0736-3761Online date, start – end:
1984Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditors:
- Neel Das
- Mujde Yuksel