Table of contents
Misplaced marketing Training book for the new store clerk: “Go and be charming!”
Herbert Jack RotfeldNotes that even large organizations report reductions in time or budgets allocated to employee training. Points out that, as a result, customer‐contact people do not acquire a…
An investigation of product purchase and subsequent non‐consumption
Philip J. Trocchia, Swinder JandaReports on two studies which examine why individuals purchase goods and services that they later never fully utilize or consume. The first study employs qualitative methods to…
The ethicality of altruistic corporate social responsibility
Geoffrey P. LantosThis commentary questions commonly held assumptions about corporate social responsibility (CSR). It discusses the morality of altruistic CSR – philanthropic CSR activities that…
Web equity: a framework for building consumer value in online companies
Christine Page, Elzbieta Lepkowska‐WhiteIn this study, a framework is developed that can be used to build “Web equity”, which is defined as consumer familiarity and perceptions about a Web site. The framework is rooted…
Social class influences on purchase evaluation criteria
Terrell G. WilliamsThis article investigates social class, income and gender effects on the importance of utilitarian and subjective evaluative decision criteria over a variety of products…
![Cover of Journal of Consumer Marketing](/insight/proxy/containerImg?link=/resource/publication/issue/30ead228a87e73cf6de189821469b74f/urn:emeraldgroup.com:asset:id:binary:jcm.cover.jpg)
ISSN:
0736-3761Online date, start – end:
1984Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditors:
- Neel Das
- Mujde Yuksel