Table of contents
Misplaced marketing: International marketing: with marketing misplaced, it’s often not international
Colin JevonsAsserts that businesses in dominant economies tend not to market internationally but just export what sells in the domestic market. Provides examples of poor international…
An investigation into whether complaining can cause increased consumer satisfaction
Prashanth U. NyerMarketers agree that consumer complaints are useful sources of information that help marketers identify sources of dissatisfaction, and therefore should be encouraged. However…
Product search in e‐shopping: a review and research propositions
Jennifer RowleyThe first stage in the consumer buying process is generally recognised to be that of the information search. This stage is recognised to be an important phase during which…
Navigating the primordial soup: charting the lived worlds of the migrant consumer
Ed ChungExamines two important streams of migrant consumer research, specifically the contributions made by the study of cultural values and migrant acculturation. Noting the inadequacies…
Regional market segments of China: opportunities and barriers in a big emerging market
Geng Cui, Qiming LiuAs one of the big emerging markets, China’s enormous population and rapid increase in consumer spending have attracted many multinational corporations (MNCs). Meanwhile, the…
ISSN:
0736-3761Online date, start – end:
1984Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditors:
- Neel Das
- Mujde Yuksel