Table of contents
Household cost effects on purchase timing decisions: do demographics matter?
Demetrios VakratsasPrevious research has rarely considered purchase acceleration as a measure of consumer deal‐proneness. Also recent studies have found that the effect of demographics either on…
Acculturation and direct purchasing behavior among ethnic groups in the US: implications for business practitioners
Victoria SeitzReports on a study to determine the influence of acculturation in Hispanic, Asian and black communities to US customs and practices regarding direct response purchasing behavior…
Symbolic and functional positioning of brands
Subodh Bhat, Srinivas K. ReddySome brand strategists have distinguished between symbolic and functional brands, i.e. brands that basically satisfy consumers’ functional or product‐related needs and brands…
Making the decision to move to retirement housing
Karen Martin Gibler, James R. Lumpkin, George P. MoschisFactors such as retirement and declining health may trigger older Americans to move into retirement housing. Most mature consumers make this decision in consultation with their…
Free advisory services create an entrepreneurial opportunity
Robert L. McGintyThis paper discusses the dualistic characteristics of franchising as a means for aspiring entrepreneurs to enter the business arena with their own start‐up venture. It discusses…
Erratum
This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/08876049410058406. When citing the…
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ISSN:
0736-3761Online date, start – end:
1984Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditors:
- Neel Das
- Mujde Yuksel