Table of contents - Special Issue: Globalisation and Regionalisation
Guest Editors: Stanley J. Paliwoda, Stephanie Slater
Globalisation through the kaleidoscope
Stanley J. Paliwoda, Stephanie SlaterThe purpose of this paper is to offer an introduction and background as well as a narrative to the development of an economic, social, technological and cultural phenomenon that…
Are supply chains global or regional?
Alan M. Rugman, Jing Li, Chang Hoon OhThe purpose of this study is to investigate the following questions: Are supply chains global or regional? What are the performance implications for firms?
Globalisation/regionalisation of accounting firms and their sustainability services
Ans Kolk, Andreea MargineantuThe debate about global integration (standardisation) versus responsiveness (adaptation) has recently been supplemented with perspectives that emphasise regionalisation. And while…
International outsourcing of information technology services: review and future directions
Doren Chadee, Revti RamanThe purpose of this paper is to review the development of the empirical literature on international outsourcing of information technology services (ITS) over the 1992‐2007 period…
The effects of entrepreneurial marketing on born global performance
Akin Kocak, Temi AbimbolaThe purpose of this paper is to investigate born global (BG) business organizations that (from or near their founding) seek superior performance.
The internationalisation of born global and international new venture SMEs
Dave CrickThe purpose of this paper is to examine whether differences exist between born global (BG) firms and international new ventures (INVs) in respect of their performance in overseas…
International marketing adaptation versus standardisation of multinational companies
Demetris Vrontis, Alkis Thrassou, Iasonas LamprianouThe purpose of this paper is to position multinational companies on a linear continuum indicating their overall attitude towards standardisation/adaptation, examines the reasons…
Consumer responses to sex appeal advertising: a cross‐cultural study
Fang Liu, Hong Cheng, Jianyao LiSex appeal has been widely used in most countries. However, little is known about consumers' responses to sex appeal advertising in different cultures. The purpose of this paper…
Signals of global advertising appeals in emerging markets
Adesegun Oyedele, Michael S. Minor, Salma GhanemThe purpose of this paper is to investigate advertising appeals and cultural values in television advertisements from newly emerging markets. Specifically, the paper hypothesizes…
Applying intelligent cultural networks to marketing analysis
Yi WangIn the real world, an occurrence of an event is often affected by a large number of potential factors. The purpose of this paper is to identify causal factors hidden in the data…
Conceptualising global strategic sustainability and corporate transformational change
Helen BorlandThe purpose of this paper is to present the concept of global “strategic sustainability”, represented by a conceptual framework, the “spheres of strategic sustainability”. The…
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ISSN:
0265-1335Online date, start – end:
1983Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Professor John Cadogan