Table of contents
Overcoming the limits of exporting research using the relational paradigm
Leonidas C. LeonidouNotwithstanding the significant progress of exporting research in recent decades, extensive reliance on the neoclassical microeconomic paradigm has been responsible for its recent…
Dynamic market definition: an international marketing perspective
David Forlani, Madhavan ParthasarathyStarting from the premise that market definition is critical to developing effective and efficient market entry strategies, shows that current approaches to market definition are…
AAR model: cross‐cultural developments
Sharon Purchase, Antony WardThis research investigates cross‐cultural business networks between Australian engineering consultants and their Thai customers. A qualitative research study was conducted into…
Situational segmentation in the international marketplace: the Japanese snack market
Kenneth C. Gehrt, Soyeon ShimThe study demonstrates the viability of situational segmentation in a market outside the USA. A number of situational segmentation studies in the USA have examined the snacking…
Factors influencing foreign direct investment and international joint ventures: A comparative study of Northern Ireland and Bahrain
Audrey Gilmore, Aodheen O'Donnell, David Carson, Darryl CumminsInward foreign direct investment (FDI) is regarded as an important means of employment and knowledge creation in many economies. This study investigates the motivations and…
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ISSN:
0265-1335Online date, start – end:
1983Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Professor John Cadogan