Table of contents
Empowering co-creation of services with artificial intelligence: an empirical analysis to examine adoption intention
Rajat Kumar Behera, Pradip Kumar Bala, Nripendra P. Rana, Zahir IraniCo-creation of services (CCOS) is a collaborative strategy that emphasises customer involvement and their expertise to increase the value of the service experience. In the service…
Augmented reality: the key to unlock customer engagement potential
Muruganantham Ganesan, B. Dinesh KumarThis study aims to investigate the impact of customer perceptions of Augmented Reality (AR) attributes such as augmentation, interactivity and vividness on attitudes towards AR…
How visual angle influences product recommendations in response to two-sided messages
Sari Winahjoe, Widya Paramita, Frances Seowon Jin, Tung Moi Chiew, Arnold Japutra, Felix SeptiantoTwo-sided messages in advertising, which contain both negative and positive information, can have varying effects on persuasion. Thus, it is crucial to understand the conditions…
Investigating consumers’ adoption of electric vehicles: a perceived value-based perspective
Pankaj VishwakarmaThe current work aims to understand the consumers’ adoption of electric vehicles (two-wheelers) from their value perspective by utilizing the value-based adoption model.
Subscription intentions for ChatGPT plus: a look at user satisfaction and self-efficacy
Hyeon JoThis study examines the key determinants of subscription intentions for ChatGPT Plus (paid version) in business settings, focusing on tasks such as system quality, information…
Does firm-created social media communication develop brand evangelists? Role of perceived values and customer experience
Muhammad Sohaib, Asif Ali Safeer, Abdul MajeedThe social media communication of luxury service firms remains largely unexplored. This study explores the influence of firm-created social media communication (FCSMC) on…
How and when does gamification level up mobile app effectiveness? Meta-analytics review
Mojtaba BarariGamification in mobile apps has emerged as a compelling strategy to foster firm’s relationships with their customers through mobile applications. This study utilizes a…
Consumer reactions to attacks against cherished brands
Li Keng Cheng, Chung-Lin ToungBecause of an increase in consumer awareness and the ease of information dissemination on the Internet, brands have increasingly become the target of online criticism. Several…
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ISSN:
0263-4503Online date, start – end:
1983Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr Babu John-Mariadoss