Table of contents
CSR motives on situational scepticism towards luxury brands
Kevin Teah, Billy Sung, Ian PhauThe purpose of this study is to examine how perceived corporate social responsibility (CSR) motives may influence situational scepticism towards luxury brands and its effects on…
A comparison of Australians, Chinese and Sri Lankans' payment preference at point-of-sale
Madugoda Gunaratnege Senali, Helen Cripps, Stephanie Meek, Maria M. RyanThe rise of digital transaction technology has been transformative for businesses however consumer attitudes to this technology can vary. The comparison of Australians, Chinese…
Organisational and environmental indicators of B2B sales performance
Nils M. Høgevold, Rocio Rodriguez, Gøran Svensson, Mornay Roberts-LombardThe purpose of the study is to confirm a conceptualised framework regarding organizational and environmental indicators of sales performance on sellers in a business-to-business…
Retail crowding: meta-analysis of contextual and cultural moderators
Fernando de Oliveira Santini, Wagner Junior Ladeira, Diego Costa Pinto, Marcia Maurer Herter, Anna S. Mattila, Marcelo Gattermann PerinAlthough academics and retail managers share a common belief that crowded stores generate more sales, there is a growing concern about the negative impact of retail crowding on…
Understanding destination evangelism: a social media viewpoint
Purvendu SharmaThe present research aims to introduce and understand the promising nature of destination evangelism in the context of social media-based tourism communities (SMTCs). Further…
Effects of employee identity salience on content sharing in social networks
Xueting Zhang, Tanya (Ya) Tang, Man Chen, Feng WangThis research explores whether, when and why employee identity salience influences content sharing of employee's friends in social networks and further investigates two moderating…
Exploring the role of spiritual leaders as celebrity business founders and brand endorsers
Piyush Sharma, Deepak Sardana, Narain Gupta, Denni ArliThis paper aims to explore the role of spiritual leaders as celebrity business founders and brand endorsers by investigating the mediating role of perceived value in the impact of…
Cultural differences in deliberate counterfeit purchase behavior
Piyush Sharma, Ricky Y. K. Chan, Nebojsa Davcik, Akiko UenoThis paper explores the moderating effects of four personal cultural orientations or PCOs (independence, interdependence, risk aversion and ambiguity intolerance) on the…
Brand portfolio strategies effects on consumers' attitude
Sefa Emre Yilmazel, Leyla ÖzerThe aim of this study is to determine the effects of brand components (CBBE, brand fit, brand image, brand reputation, brand familiarity) on consumers brand portfolio attitude via…
ISSN:
0263-4503Online date, start – end:
1983Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr Babu John-Mariadoss