Table of contents
Marketing Intelligence & Planning: past, present and future
Michael J. Thomas, Keith Crosier, Ross Brennan, Michael HarkerTo reflect on the stewardship of Marketing Intelligence & Planning (MIP) over the past 25 years with special attention to the purpose and mission of the journal.
An empirical study of relationship quality in a service setting: a Chinese case
Zhen Xiong Chen, Yizheng Shi, Da‐Hai DongThe paper's aim is to investigate the antecedents and outcomes of the relationship between providers and consumers of a “high‐credence” service, in Hong Kong.
The moderating effect of brand image on public relations perception and customer loyalty
An‐Tien Hsieh, Chung‐Kai LiThe purpose of the paper is to investigate the relationship between customer perceptions of public relations (PR) and customer loyalty; to test for the moderating role of brand…
Are supermarket shoppers attracted to specialty merchandise rewards?
Mario J. Miranda, László KónyaThe aim is to examine whether supermarkets may be losing the opportunity to increase customer purchase outlays by means of loyalty points, convertible to acquire specialty goods…
Application of data mining techniques in the on‐line travel industry: A case study from Thailand
Pongsak Hoontrakul, Sunil SahadevTo describe the process of customer segmentation by data mining and expert judgment in a real‐world setting.
Customer perceptions of factory outlet stores versus traditional department stores
G.S. Shergill, Y. ChenThe purpose of this paper is to compare customers' perceptions of factory outlet stores (FOS) versus traditional department stores (TDS), and their purchasing preferences, related…
Radio frequency identification (RFID): Invaluable technology or a new obstacle in the marketing process?
Bo RundhThe paper's purpose is to show how product coding by radio frequency identification (RFID) can provide better benefits with respect to supply‐chain management than barcode…
ISSN:
0263-4503Online date, start – end:
1983Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr Babu John-Mariadoss