Table of contents
Adopters of new food products in India
Shu‐Shian Ling, Ho Jung Choo, Dawn Thorndike PysarchikThe purposes of this research were to compare the attitudes about new food purchases between innovators/early adopters and non‐innovators, and to determine the food purchase…
Technology integration: Perceptions of sales force automation in Thailand's life assurance industry
Ravipa Larpsiri, Mark SpeeceSales force automation (SFA) is increasingly used to support customer relationships, and provides a good example of technology application on the supplier‐customer interface…
Engaging in complaint behaviour: An Indonesian perspective
Ian Phau, Riana Puspita SariThis paper investigates the various factors affecting consumer complaint behaviour in Indonesia. The main objective is to determine the various demographic variables and to…
Consumer responses to environmental advertising in China
Ricky Y.K. ChanThis study examines how consumers in China perceive and respond to company‐sponsored environmental advertising claims. Based on a survey of 914 Chinese respondents in Beijing and…
The relationship of cultural values and message strategies in service advertising
H.C. Susan TaiDifferences in cultural values may result in perceptual differences and thus necessitate the use of different advertising message strategies in different cultures. This paper…
Assessing the francophone West Africa market: An ETOP analysis
Raphaël K. Akamavi, Andrew McKevitt, Agyenim BoatengVery little is known about the business environment in the countries of l'Afrique Occidentale Française (or francophone), the French‐speaking countries of West Africa, here…
Market segmentation based on level of acculturation
Frederick A. Palumbo, Ira TeichIn recent years companies have realized the importance of targeting their products and advertising efforts toward minority and ethnic groups. Globally, regional cultures have…
ISSN:
0263-4503Online date, start – end:
1983Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr Babu John-Mariadoss