Table of contents
Competitor analysis practices of British charities
Roger BennettCompetition among charities for donor income has increased dramatically in recent years. Moreover, charities have to compete against each other for cause related marketing…
Small Asian‐owned retail businesses in the UK: an exploratory investigation
Shiv Chaudhry, Dave CrickThis paper investigates the importance of cultural factors within ethnic minority‐owned firms’ business practices. In doing so, it provides a contribution to the growing body of…
Strategic interactive marketing of wine – a case of evolution
Sarah Quinton, Sally Harridge‐MarchWith the rapid evolution of technology and the changing pattern of wine purchase, providers need to consider the adoption of technology by consumers and hence how this impacts on…
The Internet revolution: some global marketing implications
T.C. Melewar, Nichola SmithAdvances in information technology have constantly impacted upon the global marketing strategies of firms. This paper assesses the implications that an Internet presence can bring…
The marketing of 3G
Fred RobinsThis paper is about the marketing of the next generation of mobile phones. It begins with comments on the state of the telecom industry and draws attention to elements of…
AdultShop.com: establishing legitimacy with the “virgin” consumer
Michael Beverland, Adam LindgreenDespite the recent failures of many e‐businesses, the consensus remains that firms will need to develop e‐commerce strategies if they are to compete in the future. However, there…
The advertising agency manager’s response patterns to a mail survey and follow‐ups
B. Zafer Erdogan, Stephen TaggThis study reports findings about British advertising agency managers’ response patterns to a mail survey and four follow‐up techniques (original, photocopy, postcard and letter)…
ISSN:
0263-4503Online date, start – end:
1983Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr Babu John-Mariadoss