Table of contents
A Response Model to Market Adversity
Timothy F. BarrettThe process by which organisations respond to changes in their environment is a particularly complex one, involving considerations of resource availability, strategy formulation…
Market Segmentation — A Strategic Necessity?
A.R. MordenNot least amongst the emerging consequences of the sustained recession that has affected European economic life is an increasing willingness to make significant organisational…
Predicting Consumer Choice in New Product Development: Attitudes, Intentions and Behaviour Revisited
Gordon FoxallThe new product development process comprises a series of information‐gathering phases intended to reduce the uncertainty which surrounds the management of innovation. To the…
Why Management Should Manage Knowledge
Martin van MesdagWhat gives a company competitive advantage are things which make it unique, innovative, technologically advanced and quick on its feet. These attributes arise from the…
Is It Time for Marketers to Ditch Significance Tests?
Harry RobinsonGenerations of students have struggled with the mechanics of statistical significance tests. Having done that, they then have to try to learn to use the correct test for a…
ISSN:
0263-4503Online date, start – end:
1983Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr Babu John-Mariadoss