Table of contents
Perceived value and psychological thresholds: implications for marketing
John C. GrothIndividual decisions fall in the broad categories of instinctive, automatic, intuitive, deliberate, and impulsive. Decisions may be conscious, pre‐conscious, or unconscious. These…
Selecting international modes of entry and expansion
Gregory E. Osland, Charles R. Taylor, Shaoming ZouSelecting a mode for entering or expanding in a foreign market is a crucial strategic decision for an international firm. This article identifies and compares the most influential…
Exploring the geographical dimension in loyalty card data
John Byrom, Tony Hernández, David Bennison, Paul HooperConsiders the potential that retail loyalty card schemes offer for a more informed understanding of consumer behaviour. With the widespread introduction of loyalty card schemes…
Retail outlet location decision maker – franchisor or franchisee?
Henry Kwong‐yin FockThis study focuses on a unique retail outlet location decision‐making problem found in business format franchising industries. The problem is derived from the latent conflict in…
Timings and trade‐offs in the marketing of higher education courses: a conjoint approach
Yvonne J. Moogan, Steve Baron, Steve BainbridgeThe article reports results of a longitudinal survey, which assesses the importance of decision‐making attributes by potential higher education students. Conjoint analysis is…
“Ba” as a determinant of salesforce effectiveness: an empirical assessment of the applicability of the Nonaka‐Takeuchi model to the management of the selling function
Roger BennettHeads of business‐to‐business salesforces in 113 large companies based in Greater London completed mail questionnaires designed to investigate the role of social and other…
Chinese business principles from the eastern Zhou dynasty (770‐221 BC): are they still relevant today?
Sui Pheng LowThis paper suggests that ancient Chinese business principles introduced by Tao Zhugong during the eastern Zhou dynasty (770‐221 BC) are still relevant for modern‐day business and…
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ISSN:
0263-4503Online date, start – end:
1983Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr Babu John-Mariadoss