Table of contents
Women CEOs on making strategy happen
Carol M. ConnellAs a professor of strategic management and as a consultant to organizations on strategy and change, the author focused on the activities that are necessary for leaders to create…
Corporate social responsibility: a value-creation strategy to engage millennials
Tashfeen AhmadThe purpose of this short piece is to share ideas on value creation strategies to engage millennials at work. This is in the context of changing requirements and expectations of…
Brand Horlicks in India: an epitome or an epitaph?
Kiran MahasuarThis paper aims to focus on the insights from the brand journey of Horlicks in India and evolution of the health food drinks (HFD) category.
Food delivery apps in India: wherein lies the success strategy?
N. Meenakshi, Anamika SinhaThe purpose of this study is to understand the evolution, current competitive scenario, and future direction for the food-tech business in the Indian market.
Driving innovation strategy in new hi-tech SMEs: Techniques for success
This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.
Reinventing organizational culture with strategic design thinking: A versatile backbone for business model transformation
This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.
Adventures in strategic co-creation: Customer experience lessons from Thailand in creating the foundations for consumer delight
This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.
Framing the social media puzzle: A primer for strategists
This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.
Unblocking strategy: Understanding the barriers to strategy implementation
This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.
How to enhance the innovation capabilities of manufacturing SMEs: The impact of organizational culture and operations strategy dimensions
This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.
More than a figure of speech: What metaphor use can reveal about collaboration in the workplace
This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.
Advertising change: The effects of digital disruption on advertising account planning
This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.
ISSN:
0258-0543Online date, start – end:
2002Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Miss Emma Steele