Strategic Direction: Volume 34 Issue 9

Fail to (strategically) plan, plan to fail: The importance of customer involvement in strategy maps

Reviews the latest management developments across the globe and pinpoints practical implications from cutting-edge research and case studies.

Which form of innovation is most appropriate?: The critical influence of network structure

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

Great customer service leads to more effective sales efforts: Results from a survey of Brazilian salespeople

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case 10;studies.

For what it’s worth: Strategic planning using assets and inventory

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

The commercial power of art: Luxury brands using art as a strategic tool

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

Steering managerial developments: A framework for an effective approach

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

Corporate social responsibility tweeting: The power of Twitter in an age where corporate social responsibility really matters

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

Worldly experience: How international experience boosts strategic decision-making for top management teams

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

Friends with benefits?: Developing project partnerships in the construction industry

Reviews the latest management developments across the globe and pinpoints practical implications from cutting-edge research and case studies.

Raising the effectiveness of strategic marketing: Why firms must consider the operating environment

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

Right time, right place, right strategy: Positioning and performance in host markets

Reviews the latest management developments across the globe and pinpoints practical implications from cutting-edge research and case studies.

Where do ideas come from?: Seeking inspiration from inside – and outside – the firm

Reviews the latest management developments across the globe and pinpoints practical implications from cutting-edge research and case studies.

Developing the right brand image: The importance of being authentic

Reviews the latest management developments across the globe and pinpoints practical implications from cutting-edge research and case studies.

Competitive horizons