Strategic Direction: Volume 32 Issue 8

Reducing the risks of going global: Institutional environment and international strategy

When firms consider entering a new foreign market, they also consider the institutional distance between the home and host countries. The differences in culture and in formal…

Fledgling enterprises should keep the faith: Strategic persistence is the most likely route to ultimate success

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

Social marketing in social enterprises: how to deal with dualities: Strategies for managing tensions and implementing marketing activities

The purpose of the paper is to understand the tensions that marketing practitioners in social enterprises are subjected to.

Seeking social entrepreneurs: using libraries to enhance social entrepreneurship

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

To risk or not to risk: Does management stick or twist in a post-IPO environment?

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

Marketing and Gaelic football: How segmentation bases boost strategy

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

What’s this science ever done for us?: Complexity culture enters world of strategic management

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

Risky business and the boards who play that way: Practices owe much to the composition of boards of directors

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

The influence of different brand strategies on consumers’ cognitive processes: The effect of differentiation level strategies on the reassessment of the performance-satisfaction-value-intentions relationship

The paper aims to explore how customers process information differently under two dissimilar types of brand strategies.

Theatres in the digital age: How to engage with critics and critiques online

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

Failing to plan is planning to fail: The underestimated value of facilities management service outsourcing

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

Profiting from price: How suppliers add value to service provision

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

Micro-foundation strategies of IOT, BDA, Cloud Computing: Do they really matter in bottom of pyramid?

Understanding the circumstance of an emerging market is often difficult, but technologies, such as internet of things (IoT), big data analytics (BDA), cloud computing (CC), are…

Competitive horizons