Table of contents
How Sony, Samsung and Merck cope with the R&D dilemma: Blockbuster challenges faced by new product developers
New product development, particularly the search for real blockbusters, is of crucial importance for any organization. But when a product quickly becomes a smash hit, the next…
Banking on the future at Barclays, Abbey National and HSBC: UK banks balance reinvention with traditional brand values
Constant advertising and product diversification seem to have done little to change public perception that banks are all alike. Customer’s behavior is often contradictory. The…
Back to the future with Fiat: A return to adversarial buyer‐supplier relationships?
Japanese sourcing strategies have long been viewed as the benchmark for the automotive industry. However, despite attempts to translate Japanese ideas into globally applicable…
A US health plan company’s approach to consumer loyalty: Strategies for increasing customer retention
Although marketers in service industries face similar challenges to those in manufacturing, their approach to tackling these challenges can often be very different. A major US…
Woolworth’s and Wal‐Mart face an identity crisis: A well liked business
In the Coen Brothers’ film, O Brother Where Are Thou?, set in depression‐era southern USA, one of the three convicts on the run is thrown out of a Woolworth’s shop and told never…
Coca‐Cola stumbles in Belgium: Response time is critical in crisis management
Time is money, particularly in today’s world of instant communication. And when a crisis arises, response time is critical in minimizing damage to image and brand name. But when…
Financial alliance links Britain and Spain: The three stages of trust accumulation
“No man is an Island, entire of itself”, wrote the English poet John Donne. What applies to the individual also holds true for the business world, in which no organization can…
Ryanair and Southwest play for higher stakes: New strategies pay dividends for low‐cost airlines
British Airways used to describe itself as the world’s favorite airline. This was a simple and effective slogan, not least because it was picked up occasionally by journalists who…
Tracking technology innovation trends: Mapping future prosperity of nations?
Despite the global economic downturn faced by the engineering and technology sector, and reports of steadily declining R&D budgets, world leading companies are still clearly…
Strategic innovation technology: Investing in tools to help create, manage and leverage intellectual assets
It appears that many companies, including SMEs, are increasingly accepting the strategic importance of product lifecycle management (PLM) technologies. These companies now…
ISSN:
0258-0543Online date, start – end:
2002Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Miss Emma Steele