Planning Review: Volume 17 Issue 1
Table of contents
Competitive confrontation in consumer services
Michael G. AllenHere's an airline service performance you might take for granted: Coach passengers are enjoying their overnight Swissair flight to Geneva. The plane left promptly from JFK, dinner…
Competitive assessment in service industries
Thomas W. LeighGrinstead Inns, a low‐priced motel chain, is a recent addition to the lodging product line of the Columbia Corporation (a fictional firm). Grinstead Inns is targeted toward the…
Selected highlights of the 1988 strategic management society conference
Bernard C. ReimannWill strategic planning be the next crusade for the pan‐European market that is scheduled to debut in 1992? The stunning turnout for the October 17–20, 1988, Strategic Management…
1989 World political and economic risk forecast
William D. Coplin, Michael K. O'LearyOur Political and Economic Forecast Chart (an annual feature in Planning Review), highlights the risks and opportunities to international business as we see them from our…
The globalization of the motor vehicle manufacturing industry
Norman CoatesBy the year 2000, will there be one major global multinational automobile company supplying the entire planet? Extrapolating from trends in the 1980s, it is entirely possible to…
U.S.‐Japanese joint venture: New United Motor Manufacturing, Inc. (NUMMI)
Powell NilandNew United Motor Manufacturing, Inc. [NUMMI] was formed in February 1983, when General Motors Corporation and Toyota Motor Corporation agreed to establish a joint venture to…