Aslib Proceedings: Volume 33 Issue 10
Table of contents
The communications revolution
Edward W. PlomanSince I first heard it I have been very fond of an expression coined by a Swedish MP. She said: ‘If Karl Marx were living now, he would not have written Das Kapital; he would have…
From paradigm to practice: the logic of promotion
Blaise CroninAs you may well have guessed from the title of this paper I intend to concentrate today on the thinking or rationale behind library promotion. I make no apologies for the fact…
Do you relate? Practical public relations
Bob UsherwoodSome of you may recall the folk music festivals of the late sixties and early seventies. At one of these the pleasant and gentle proceedings were interrupted by the sound of a low…
Creating an identity
Patsy Hutchinson, John KirbyIn common with many other Polytechnic libraries, Sheffield City Polytechnic Library is made up of a number of previously autonomous units, with a wide range of buildings, some…
The German experience: a case study in library promotion
Horst ErnestusDuring recent years perhaps the most apparent contributions to library public relations in the Federal Republic of Germany were some approaches towards a corporate visual identity…