Review of Marketing Research: Volume 1
Subject:
Table of contents
(12 chapters)- DOI
- 10.1108/S1548-6435(2005)1
- Publication date
- Book series
- Review of Marketing Research
- Editor
- Series copyright holder
- Emerald Publishing Limited
- ISBN
- 978-0-7656-1304-2
- eISBN
- 978-0-85724-723-0
- Book series ISSN
- 1548-6435