Casebook of Indigenous Business Practices in Africa

Africa's history of trade, production and financial services that propelled the continent's economic systems existed long before an era of colonisation commonly recognised as beginning in the nineteenth century. By the time the decolonisation of a majority of African countries was achieved in the mid-twentieth century, the African economic identity had been, to a great extent, relegated by Westernised methods and orientations. Today, Indigenous practices are once again resurfacing in Africa's ongoing search for sustainable development, with increasing calls to resuscitate and incorporate these age-long business orientations. This introductory chapter provides readers with a synopsis of all the themes of this second of a two-volume edited book with a focus on the philosophies and practices of Indigenous businesses, which, if successfully explored and scaled up, would make significant contributions to Africa's economic infrastructure.

Ọsẹ dúdú production and sale constitute a major indigenous business among the Yoruba people. Scholars have noted that the business is capable of boosting the socio-economic status of black soap entrepreneurs and of countries. However, ọsẹ dúdú enterprise has some significant threats and problems that are yet to be researched. This chapter examined the challenges of osẹ dúdú entrepreneurs in Southwest Nigeria. Twenty-six interviews were conducted among indigenous black soap producers and sellers in Ogun, Oyo and Lagos States. Data were analysed in themes. Weather, financial, spiritual, copyright and succession challenges, as well as issues such as a large number of sellers, debt, lack of support, pricing and brand competition, were found to be problems faced by black soap entrepreneurs. This chapter concluded that certain controllable and uncontrollable factors were not only capable of limiting the development of osẹ dúdú business but also have adverse implications for the achievement of the sustainable development goals through the indigenous resource. This chapter suggests that osẹ dúdú business actors such as mechanical engineers, local fabricators, financial institutions, and governmental and non-governmental agencies collaborate with black soap entrepreneurs to ameliorate the challenges of the latter. It is only through this alliance that black soap entrepreneurs can contribute to indigenous business development and the achievement of sustainable development goals in Africa.

This chapter focuses on how Maasai traders prepare for business negotiations at the livestock auction market. The Maasai community live in the forest, rearing their animals; they are characterised by less education and appear to be bound by their traditional practices. The current study utilised a qualitative method; interviews and focus group discussions were employed for data collection from the livestock auction market with a focus on the techniques that Maasai livestock traders use in preparation for business negotiations. Content qualitative analytical technique was used for data analysis. Four issues emerged as important for pre-negotiation, namely goal setting, advice from others, seeking assistance and apprenticeship. In general, the study shows that livestock keepers prepare young learners to master the art of negotiations through an apprenticeship approach. Additionally, the study has implications for business development services (BDS) and institutions that offer negotiation training to include the practices of the Indigenous societies in their courses, either as short courses or long-term programmes.

The study explores the sustainability practices among Indigenous butchery businesses in a developing country, and in this context, Ghana. Qualitative interview data are employed to understand the start-up procedures, sustainable factors, benefits, opportunities, challenges and strategies that advance the sustainability of butchery businesses. The results show that starting a butchery business depends on a person's tradition or cultural heritage, apprenticeship, training and skills or past experiences. Other factors include support from family and suppliers, dedication and diligence to work, managerial experiences and good luck that may be relatively linked to religious prayers. This study is one of the few studies that extensively explore the possibility and sustainability of Indigenous butchery businesses in Ghana. The approach used does not only provide practicable findings limited to research purposes but also suggestions that are applicable to daily practices and policy formulation.

Businesses have increasingly been urged to shift their emphasis away from a purely profit-driven economic perspective to a more sustainable approach to growth that holistically captures people, the planet and profits. Indigenous businesses are well suited to creatively integrate sustainability principles within their internal culture. This enables them to cope with the dominance created by non-indigenous enterprises while also promoting long-term business success. The Triple Bottom Line (TBL) concept has been applied to explore how indigenous businesses in Uganda manifest their best practices by incorporating sustainability principles for lasting economic performance. A multiple case study approach was adopted, and three well-established female-owned indigenous businesses were investigated using in-depth interviews. Integrating sustainability in the business is a fulfiling process if done holistically by embracing a range of interdependent variables that include environmental, social and economic dimensions. The author contributes an innovative culturally sensitive sustainability scope that reflects practical insights on how internal sustainability efforts can be streamlined for long-term economic prosperity without compromising the wider social and physical environment.

In recent times, the operating landscape of Small and Medium Enterprises (SMEs) environment can be described as constantly changing. Their performance is more dependent on the managers' ability to implement effective control/management practices suitable for their context and operating environment. Through a multi-site case study, we examine the peculiarities of control/management practices in four SMEs in the city of Bukavu to ascertain whether and how those practices contribute to SMEs' performance. Our findings indicate the predominance of informal practices, which include coordination methods similar to the balanced scorecard, budgeting practices, cost imputation, cash monitoring and inventory management. Compared to the results from literature, these practices did not differ much from those observed in the SMEs of developed countries and are likely to contribute to performance achievement, which corroborates the proposition of the contingency theory.

Traditional savings and credit associations, also known as ‘Osusu’ in Sierra Leone, are unions of individuals with common economic goals aimed at reducing poverty and economic vulnerability. The chapter examined the ecosystem of traditional indigenous savings and credit associations, their role as an emerging financial inclusion strategy, and contributions to the socio-economic transformation of business processes in the ecosystem of business operations in Sierra Leone. The chapter adopted the case study method to discuss the Tawoponneh model of ROSCAs in Sierra Leone. The institutional theory provided insight into why individuals join ROSCAs, as well as the resulting outcomes and benefits. Additionally, this chapter discusses the challenges associated with indigenous financial sustainability practices and provides actionable recommendations for joint private and government policy collaboration in supporting traditional entrepreneurial businesses.

This chapter presents case studies that explore the structures of indigenous savings group practices in Nigeria. Indigenous savings groups in Nigeria can be categorised as either unstructured, semi-structured or structured. These categorisation of savings groups can follow two patterns, which include Rotating Savings and Credit Associations (ROSCAs) and Accumulated Savings and Credit Associations (ASCAs). Through a qualitative case analysis of savings practices in Nigeria, we observed that the indigenous savings groups have similar goals and orientations, though their operating structures differ. The chapter highlighted the relative theme that cuts across these cases, and insightful recommendations are provided for upscaling and adopting indigenous savings groups in Nigeria and Africa. The chapter also discusses the role of government in facilitating savings and credit disbursement to groups. The implications for business actors and the government are highlighted.

Chama microfinance models continue to be a safety net for many rural women in Kenya; however, their financial literacy remains largely unexplored. This study sought to explore the financial literacy of women entrepreneurs who are also members of Chama groups in rural Western Kenya, examine the specific indigenous practices and values that educators could draw upon to support and enhance the teaching of financial literacy to women, and also highlight the potential outcome of integrating indigenous knowledge and pedagogies to financial literacy. The study adopted critical participatory action research and African womanism methodology to centre learning on the experiences of rural Chama women. Based on in-depth interviews of six women in Western Kenya, the study found that the women's financial literacy can be explained and demonstrated through their relationships, connections and identity. On specific indigenous practices and methods the study found community engagement, centred learning and discovery learning, as relevant ways of engaging with the women. Integrating values, practices, and methods to inquire about the financial literacy from the Chama women's perspective cultivated an environment that encouraged mutual respect, sharing, participation and learning. Within the context of the findings, the study suggests that it is best to understand the women's financial literacy from their perspective. This study also contributes to knowledge on critical participatory action research and financial literacy from an Africana womanist perspective.

Stokvel is an African traditional credit system with initiatives that are typically situated in the informal economy and are easily accessible to alleviate financial challenges associated with micro and small enterprise financing, networking and product marketing. A wealth of research has provided an understanding of the entrepreneurial imperatives in this regard; however, knowledge of processes of setting up a successful Stokvel model to achieve this overarching benefit of scaling the initiative is still lacking. This study consolidates and examines the application and distribution of the model's four-building constructs established in a previous case study in a broader spectrum, providing requisite knowledge for its adoption in the contemporary entrepreneurial economy. Using a sample of 418 valid responses from the rural and urban areas of Limpopo Province of South Africa, findings reveal that the four building constructs (formation, operation, financial segment and disciplinary measures), are conformant to the study area, with no statistical evidence to support a difference between the ratings of the categories of location. This implies that Stokvel practices across areas of the province are similar, and a proper understanding of the building blocks that sustain its operations can enhance its applicability in other parts of South Africa, as well as other regions. The study, therefore, lays a foundation that can be used to develop a typical rotating Stokvel model for entrepreneurial success in Africa and beyond.

The agribusiness ecosystem in Africa is shaped by a myriad of complex and interwoven issues. Navigating these complexities and growing sustainable businesses with high social impact value is usually the outcome of a sustained effort to succeed. The knowledge of the African business context, the ability to identify opportunities and the willingness to learn from experience constitute a veritable means for any entrepreneur seeking to scale up an Indigenous agribusiness in Africa. This chapter presents JR Farms as a case study of one of such Indigenous agribusinesses that has successfully expanded within the African market. The case examines the trajectory of JR Farms from its beginnings in Nigeria to its definitive establishment in Rwanda and Zambia. Through the lens of a qualitative case study approach, we write a narrative of the vision, strategies and decisions that transformed JR Farms into a multi-million-dollar development partner for the communities where it operates. Finally, we reflect on these experiences in making recommendations for growing agribusinesses in Africa.

Africa's diverse geographic regions are replete with indigenous business knowledge and practices embedded in the traditions, values and culture of the people. Many of these practices have been explored in the previous chapters of this book. This final chapter provides viable recommendations for adopting and improving Africa's indigenous business practices and methodologies. We expect that these observations and recommendations will support Africa's educators', business actors' and policymakers' efforts to draw from and apply rich insights from indigenous business knowledge and practices. However, beyond this, we hope that international enterprises operating in the continent can learn about the uniquely African business values and incorporate them appropriately into a context that fits. This concluding chapter, therefore, discusses how these objectives may be achieved.