Emotional Appeals in Advertising Banking Services
![Cover of Emotional Appeals in Advertising Banking Services](/insight/proxy/containerImg?link=/resource/publication/book/10.1108/9781787562998/urn:emeraldgroup.com:asset:id:binary:9781787562998.largecover.gif)
Subject:
Synopsis
Table of contents
(11 chapters)![Cover of Emotional Appeals in Advertising Banking Services](/insight/proxy/containerImg?link=/resource/publication/book/10.1108/9781787562998/urn:emeraldgroup.com:asset:id:binary:9781787562998.largecover.gif)
- DOI
- 10.1108/9781787562998
- Publication date
- 2018-05-01
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- ISBN
- 978-1-78756-302-5
- eISBN
- 978-1-78756-299-8