Advances in Business Marketing and Purchasing | Emerald Insight

Advances in Business Marketing and Purchasing

Cover of Advances in Business Marketing and Purchasing

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Recent Chapters

All books in this series (21 titles)

Cover of Game Strategies for Business Integration in the Digital Economy

Game Strategies for Business Integration in the Digital Economy, Volume 27

Cover of New Insights on Trust in Business-to-Business Relationships

New Insights on Trust in Business-to-Business Relationships, Volume 26

Cover of Improving the Marriage of Modeling and Theory for Accurate Forecasts of Outcomes

Improving the Marriage of Modeling and Theory for Accurate Forecasts of Outcomes, Volume 25

Cover of Making Tough Decisions Well and Badly: Framing, Deciding, Implementing, Assessing

Making Tough Decisions Well and Badly: Framing, Deciding, Implementing, Assessing, Volume 24

Cover of E-services Adoption: Processes by Firms in Developing Nations

E-services Adoption: Processes by Firms in Developing Nations, Volume 23B

Cover of E-Services Adoption: Processes by Firms in Developing Nations

E-Services Adoption: Processes by Firms in Developing Nations, Volume 23A

Cover of Sustaining Competitive Advantage Via Business Intelligence, Knowledge Management, and System Dynamics

Sustaining Competitive Advantage Via Business Intelligence, Knowledge Management, and System Dynamics, Volume 22B

Cover of Sustaining Competitive Advantage Via Business Intelligence, Knowledge Management, and System Dynamics

Sustaining Competitive Advantage Via Business Intelligence, Knowledge Management, and System Dynamics, Volume 22A

Cover of Field Guide to Case Study Research in Business-to-business Marketing and Purchasing

Field Guide to Case Study Research in Business-to-business Marketing and Purchasing, Volume 21

Cover of Deep Knowledge of B2B Relationships Within and Across Borders

Deep Knowledge of B2B Relationships Within and Across Borders, Volume 20

Cover of Visionary Pricing: Reflections and Advances in Honor of Dan Nimer

Visionary Pricing: Reflections and Advances in Honor of Dan Nimer, Volume 19

Cover of Business-to-Business Marketing Management: Strategies, Cases, and Solutions

Business-to-Business Marketing Management: Strategies, Cases, and Solutions, Volume 18

Cover of Interfirm Networks: Theory, Strategy, and Behavior

Interfirm Networks: Theory, Strategy, and Behavior, Volume 17

Cover of Organizational Culture, Business-to-Business Relationships, and Interfirm Networks

Organizational Culture, Business-to-Business Relationships, and Interfirm Networks, Volume 16

Business-To-Business Brand Management: Theory, Research and Executivecase Study Exercises, Volume 15

Cover of Creating and managing superior customer value

Creating and managing superior customer value, Volume 14

Cover of Managing Product Innovation

Managing Product Innovation, Volume 13

Cover of Evaluating Marketing Actions and Outcomes

Evaluating Marketing Actions and Outcomes, Volume 12

Cover of Essays by Distinguished Marketing Scholars of the Society for Marketing Advances

Essays by Distinguished Marketing Scholars of the Society for Marketing Advances, Volume 11

Cover of Designing winning products

Designing winning products, Volume 10

Cover of Getting Better at Sensemaking

Getting Better at Sensemaking, Volume 9

Recent chapters in this series (19 titles)

Cover of Advances in Business Marketing and Purchasing

DOI

10.1108/abmp

Editor

Professor Arch Woodside

Series Copyright Holder:

Emerald Publishing Limited

Online start date

1999

Print ISSN

1069-0964