Citation
(2002), "Customer-friendly", Work Study, Vol. 51 No. 2. https://doi.org/10.1108/ws.2002.07951bab.007
Publisher
:Emerald Group Publishing Limited
Copyright © 2002, MCB UP Limited
Customer-friendly
Customer-friendly
Experian enables organisations to find the best prospects and make fast, informed decisions to improve and personalise relationships with their customers. It does this by combining sophisticated and intelligent decision-making software and systems with some of the world's most comprehensive databases of information on consumers, businesses, motor vehicles and property. Through multi-channel delivery of its Web-based products and services, Experian enables its clients to conduct secure and profitable e-business and develop state-of-the-art customer relationship management (CRM) systems for communicating and building one-to-one relationships with customers. Experian is a subsidiary of GUS plc and has headquarters in Nottingham, UK, and Orange, California and its 12,000 people support clients in more than 50 countries. Experian's white paper entitled Customer Data Integration The Essential Link for Customer Relationship Management is now available via Bitpipe's searchable database of IT white papers and case studies. Users can read summaries and then choose to access relevant documents in their entirety – see http://www.bitpipe.com