Mark your card

Citation

(2000), "Mark your card", Work Study, Vol. 49 No. 7. https://doi.org/10.1108/ws.2000.07949gad.001

Mark your card

Mark your card

Business Intelligence tool provider CorVu has launched software to bring the benefits of Balanced Scorecard management to medium sized businesses. Balanced Scorecard is a method for firms to audit the performance of their organisation. The technique, devised by Harvard professors Robert Kaplan and David Norton, measures the effectiveness of a business in four ways: how well the organisation invests in itself and staff development; its efficiency; customer satisfaction; and its profitability. Earlier this year Kaplan and Norton founded Balanced Scorecard Collaborative, a consultancy that certifies software packages to measure these metrics. So far five vendors have qualified – CorVu, Oracle, SAP, PeopleSoft and Gentia. "A lot of query and reporting tool vendors claim to have software that will help firms develop Balanced Scorecard applications, so Kaplan and Norton established a standard by which these claims could be judged", said Alan Missroon, CorVu's vice-president of marketing. "We work with a small firm or a department of a large one to define what perspectives they want to measure their business by, their objectives and what metrics we can use." Scorecard Express costs about $35,000 (£23,000) and lets businesses deploy a Balanced Scorecard application within seven days.