Keywords
Citation
Hempel, J. (2012), "Is Pinterest the next Facebook?", Strategic Direction, Vol. 28 No. 8. https://doi.org/10.1108/sd.2012.05628haa.010
Publisher
:Emerald Group Publishing Limited
Copyright © 2012, Emerald Group Publishing Limited
Is Pinterest the next Facebook?
Article Type: Abstracts From: Strategic Direction, Volume 28, Issue 8
Hempel J.Fortune, 9 April 2012, Vol. 165 No. 5, Start page: 67, No. of pages: 5
Underlines the success of Pinterest, the latest social media product to leap into prominence. Describes how Pinterest enables people to collect and share images on digital pinboards. Charts the rapid speed with which the site has been adopted by users. Describes the current strategy of Ben Silberman, the site’s founder; charts how he developed Pinterest and got it started; and discusses why the site has been so successful. Points out that Silberman needs to develop a long-term strategy for the site so that it can generate revenue and build on its current flash of popularity.Article type: General reviewISSN: 0738-5587Reference: 41AH930
Keywords: Internet, Personal communications networks, Social networks