Where knowledge is money (trends in knowledge management)

Citation

Kelly, L. (2010), "Where knowledge is money (trends in knowledge management)", Strategic Direction, Vol. 26 No. 8. https://doi.org/10.1108/sd.2010.05626had.008

Where knowledge is money (trends in knowledge management)

Article Type: Abstracts From: Strategic Direction, Volume 26, Issue 8

Kelly L.Computing (UK), 21 January 2010, Start page: 16, No. of pages: 2

Presents the second part of a four-part article on knowledge management (KM). Discusses the emergence of inexpensive Worldwide Web based tools for enabling employees located around the world to share knowledge quickly and test new ideas and illustrates this trend by means of a case study involving money management start-up company, lovemoney.com. Describes the three consumer strategies that can exist independently but are connected to the personal social platform, comprising: valuable content and messaging strategy based on expert opinion; real-time updates and up to five videos per week; and product selection and provision using comparison and service engines and online banking capability to give registered users full account aggregation so their entire financial life is in one place. Concludes that empowering users with knowledge is the key to all three strategies and to develop the product selection strategy further, technology will be used to remove the need to interact with brokers.Article Type: Case studyISSN: 0307-8965Reference: 39AF260

Keywords: Banking, Case studies, Financial management, Internet, Knowledge management, Organizations