Intel plots a comeback

Citation

Corcoran, E. (2007), "Intel plots a comeback", Strategic Direction, Vol. 23 No. 10. https://doi.org/10.1108/sd.2007.05623jad.001

Intel plots a comeback

Intel plots a comeback

Corcoran E. Forbes4 June 2007, Vol. 179 No. 12, Start page: 92, No. of pages: 5

Purpose – to describe the strategy, implemented by chief executive Otellini, to regain Intel’s dominant position in the chip market industry. Design/methodology/approach – highlights how Intel is no longer dominating the microchip market, its position taken over by the much smaller company, Advanced Micro Devices to who Intel has lost many of its big name customers. Describes how Intel’s recent attempts to penetrate new areas have proved to be unsuccessful; draws attention to the radical steps now being taken by Paul S Otellini, chief executive aimed at overhauling the company and retrieving its dominant position in the chip market. Features the chip technology that could helped Intel regain its dominant position; quotes Otellini; looks at how the company has abandoned making chips for cell phones and are now in favour of making chips at the lowest cost possible and plan to allow customers a big say in shaping future developments. Provides Otellini’s biographical details; charts the history of Intel, identifies the challenges facing the company; puts forward how their competitors are likely to cause them trouble. Originality/value – looks at the rise and fall of chip-maker, Intel.

Keywords: Business, Corporate strategy, Intel, Leadership, Manufacturing, Microprocessor chips, Organizational change, Performance