Citation
(2008), "Fortitech", Nutrition & Food Science, Vol. 38 No. 5. https://doi.org/10.1108/nfs.2008.01738eab.017
Publisher
:Emerald Group Publishing Limited
Copyright © 2008, Emerald Group Publishing Limited
Fortitech
Article Type: Food facts From: Nutrition & Food Science, Volume 38, Issue 5.
Attendees stopping by the Fortitech booth (4,515) during IFT 2008 were treated to the IFT debut of the company's brand spirit video, Fortitech Rocks. Fast-paced, cutting edge videography, laid against a background of hard-driving, energizing music will not only get the heart pumping but also communicate the many possibilities of food, beverage and pharmaceutical fortification for manufacturers worldwide in an ultra cool, never before seen format.
Fortitech, the world leader in food, beverage and pharmaceutical fortification showcased it is versatility as a premix provider by offering a variety of samples that demonstrated their expertise in the field. These new, innovative samples included:
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Good mood/stress reducing chocolate bars: see how truly sweet it is for improved mood when rich dark chocolate is infused with a custom combination of nutrients that includes GABA, magnesium, l-theanine, l-tryptophan and ashwaganda extract to create a great tasting, indulgent, yet good for you treat that aids in stress reduction.
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Overall wellness and cosmeceutical beverage: no frown lines here flavoured with one of the most in demand superfruits, goji berry, this tantalizing, healthy beverage is a delicious blend of nutrients that includes Collagen, CoQ10 and Lutein, to help nourish the skin and deliver anti-aging benefits. It is beauty from within!
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Heart and diabetic healthy bars: great for your heart and soul, these all-natural, low sodium, non-trans fat bars each help to lower blood pressure and the risk of heart disease. Among the nutrients contained in the heart bars are l-carnitine and l-arginine and zinc, which can help reduce homocysteine levels while the diabetic bars are an excellent source of fiber and contain zinc, copper and selenium, which can help control blood sugar levels.
More information on the company is available by visiting www.fortitech.com