Citation
(2002), "Seven Power Strategies for Building Customer Loyalty", Measuring Business Excellence, Vol. 6 No. 4. https://doi.org/10.1108/mbe.2002.26706dae.012
Publisher
:Emerald Group Publishing Limited
Copyright © 2002, MCB UP Limited
Seven Power Strategies for Building Customer Loyalty
P.R. TimmAmacom2002ISBN: 081440569XPrice: $24.95
Pulls you right up to the mirror for a good look at everything you think or say you are doing to satisfy and retain customers – a look that enables you to see where you may be doing a lousy job. Constitutes a manual for building, sustaining and improving customer satisfaction and the conditions for customer motivation – to achieve customer loyalty. Describes strategies such as identifying what turns customers off, recovering dissatisfied customers, creating a positive imbalance, giving A-plus value, providing A-plus information, showing an A-plus personality and giving customers A-plus convenience.