Citation
de Verteuil, S. (2001), "Emerald, the new name and vision for MCB UP Ltd", Interlending & Document Supply, Vol. 29 No. 4. https://doi.org/10.1108/ilds.2001.12229daa.001
Publisher
:Emerald Group Publishing Limited
Copyright © 2001, MCB UP Limited
Emerald, the new name and vision for MCB UP Ltd
Emerald, the new name and vision for MCB UP Ltd
For 2002 the publishers of this journal will be changing their trading name from MCB UP Ltd to Emerald. You may wonder why! Well basically it is to reflect the success of our Emerald Fulltext database – our electronic database which, along with much other material, contains current and archival content of this journal. As a reader you will almost certainly know the Emerald name because electronic usage of the material contained in our journals has doubled every year since 1996 and the trend continues. Here are some interesting statistics representing the performance of the Emerald database in 2000:
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Nearly 1 million user sessions in 2000.
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Over 5.5 million articles delivered to users in 2000 (more than 16,000 per day).
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Between January 2000 and May 2001 the number of academic institutions with access to the Emerald Fulltext database more than tripled.
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A total of 92 per cent of the world's top business schools choose Emerald journals and 93 per cent of them have contributed articles to Emerald journals ("top" business schools based on Financial Times business school rankings 2000).
Why are we telling you this? Well, partly to explain why this journal will look different in 2002 and why it will carry a new logo. We will be introducing a new logo and giving all our titles a new cover design for 2002 to reflect the Emerald brand. More importantly, however, frequently it is the case that the users of material published in our journals are also potential suppliers (authors). If you are thinking of submitting an article for an Emerald journal in 2002 please be assured that you will have the full reach of the Emerald Fulltext database on your side to ensure that your work reaches the widest, global audience.