3M sales force takes off with ex-Red Arrows fighter pilots

Citation

(2007), "3M sales force takes off with ex-Red Arrows fighter pilots", Industrial and Commercial Training, Vol. 39 No. 6. https://doi.org/10.1108/ict.2007.03739fab.008

3M sales force takes off with ex-Red Arrows fighter pilots

Mission Excellence, a team of former Red Arrows fighter pilots and training experts who now specialize in developing leadership, teamwork and execution skills for corporate teams, designed and delivered content for a sales conference for UK employees of 3M, the worldwide diversified company.

One the first day, Mission Excellence delivered a program focusing on improving sales managers’ planning and analysis. The second day concentrated on the attitudes and skills required to execute the plan and move towards the customer-centric model that the business wants to achieve. A bespoke team-development seminar then focused on planning, intelligence capture and intelligence dissemination. This was followed by team exercises to develop a customer-centric solution to a complex problem, interspersed with time-out sessions where the learning outcomes were contextualized.

Lynne Chidgey, 3M head of sales and marketing effectiveness, commented: “Mission Excellence provided us with a bespoke team-development program that aligned itself with our organizational move to a more customer-centric approach.”

Mission Excellence’s other clients include BP, GlaxoSmithKline, Henley Management College, IBM, the National Health Service, Prudential Assurance, the Royal Bank of Scotland, Saatchi & Saatchi, Unisys and Vodafone.