Research

Abstract

Community profiling several recent research studies (eg see NLW, June) have emphasised the need for more effective marketing of library and information services. A new CRUS publication is intended to help librarians set about the task of gathering the necessary information to do this properly. Community profiling in the library context aims to define a community in a way which is relevant to the planning and evaluation of library services, but different types of community require different approaches. Christina Beal has now written a comprehensive report covering the different methods possible. Community profiling for librarians (CRUS Occasional Paper 12) costs £17.50 from Consultancy and Research Unit, Department of Information Studies, University of Sheffield, Sheffield S10 2TN (Tel: 0742‐738608).

Citation

(1985), "Research", New Library World, Vol. 86 No. 7, pp. 130-137. https://doi.org/10.1108/eb060624