Why Strategies Fall Apart: The CEO/Culture Disconnect
William E. Schneider
(CEO of the Corporate Development Group, Inc. (CDG) in Denver, CO)
262
Abstract
A strategy that doesn't fit the organizational culture will fail in the long term—and too many CEOs don't understand their own firms' cultures.
Citation
Schneider, W.E. (2003), "Why Strategies Fall Apart: The CEO/Culture Disconnect", Handbook of Business Strategy, Vol. 4 No. 1, pp. 174-180. https://doi.org/10.1108/eb060266
Publisher
:MCB UP Ltd
Copyright © 2003, MCB UP Limited