Strategies for Playing the Business and Societal Game
Richard A. McGowan
(Associate professor at Carroll School of Management in Chestnut Hill, MA)
John F. Mahon
(John M. Murphy Chair of International Business Policy and Strategy and professor of management at Maine Business School in Orono, ME)
182
Abstract
Game Theory has become an integral part of the business school curriculum, but the popular business press ignores it. Here's a crash course.
Citation
McGowan, R.A. and Mahon, J.F. (2003), "Strategies for Playing the Business and Societal Game", Handbook of Business Strategy, Vol. 4 No. 1, pp. 82-91. https://doi.org/10.1108/eb060252
Publisher
:MCB UP Ltd
Copyright © 2003, MCB UP Limited