A New Role for Computers in Strategic Management
48
Abstract
Thirty‐one senior‐ and middle‐level managers from Burr‐Brown Corporation, a multinational electronics manufacturer, held a three‐day meeting to evaluate the one‐ and five‐year strategic plans of each of the firm's eight divisions.
Citation
Dennis, A.R., Nunamaker, J.F., Paranka, D. and Vogel, D.R. (1990), "A New Role for Computers in Strategic Management", Journal of Business Strategy, Vol. 11 No. 5, pp. 38-43. https://doi.org/10.1108/eb060085
Publisher
:MCB UP Ltd
Copyright © 1990, MCB UP Limited