BREAKING THE RULES AND WINNING
Robin R. Glackin
(President and Chief Operating Officer at First Texas Savings Association headquartered in Dallas)
98
Abstract
Financial institutions that are seeking profit‐ability and future growth must create new rules that contradict the prejudices of the past. The banking industry has entered a new environment. The climate of deregulation is a harsh one. Now companies have what former Civil Aeronautics Board Chairman, Dr. Alfred Kahn, described as “the freedom to fail.” Some airlines have failed, but there are survivors. As American Airlines has demonstrated, to win you must break the old rules.
Citation
Glackin, R.R. (1987), "BREAKING THE RULES AND WINNING", Journal of Services Marketing, Vol. 1 No. 1, pp. 53-56. https://doi.org/10.1108/eb059589
Publisher
:MCB UP Ltd
Copyright © 1987, MCB UP Limited