The unwilling listener

Abstract

The first may be described as the reminder role, in which advertising acts as a memory jogger, reminding people of what they may have forgotten. ‘Don't forget the x, y or z!’ is a common theme, but there is also a more subtle interpretation of the reminder role and that is to tap a more complex and deeply rooted set of beliefs and feelings, that have become submerged or superceded. A good example of a campaign designed to do this is the current campaign for bread.

Citation

Lannon, J. (1980), "The unwilling listener", Nutrition & Food Science, Vol. 80 No. 6, pp. 13-15. https://doi.org/10.1108/eb058822