Strategic marketing planning for national tourism
Abstract
The objective of this article is to present a model of tourism strategic planning in relation to product positioning, image creation and demand management. However, tourism is a complex product created as the composite of a number of key inputs. The final product has to be planned taking into consideration the peculiar characteristics of a number of divers tourism services. Finally, both public and private organisations are involved in providing the services which are required to market and sustain tourism demand.
Citation
Gilbert, D. (1990), "Strategic marketing planning for national tourism", The Tourist Review, Vol. 45 No. 1, pp. 18-27. https://doi.org/10.1108/eb058038
Publisher
:MCB UP Ltd
Copyright © 1990, MCB UP Limited