The Management of Shareholder Concessions
Christopher J. Cowton
(Department of Business and Economics, UWIST)
134
Abstract
Many companies have introduced shareholder concession schemes, where the company provides a concession or “perk” on one or more of the company's products. Reasons for introducing such a scheme include the provision of an additional return to shareholders, the generation of shareholder goodwill and loyalty or increased sales. Whatever the reasons, some cost to the company is involved. Factors for establishing a successful scheme are outlined.
Keywords
Citation
Cowton, C.J. (1986), "The Management of Shareholder Concessions", Industrial Management & Data Systems, Vol. 86 No. 1/2, pp. 20-21. https://doi.org/10.1108/eb057431
Publisher
:MCB UP Ltd
Copyright © 1986, MCB UP Limited