How a product finds its place
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Abstract
JACK McCARTHY reports in New york on the problems United States manufactures have in placing the prodcts in right market position.
Citation
(1974), "How a product finds its place", Industrial Management, Vol. 74 No. 9, pp. 20-22. https://doi.org/10.1108/eb056437
Publisher
:MCB UP Ltd
Copyright © 1974, MCB UP Limited