Never mind the demand, feel the quality

Abstract

Car‐owning elitists must have viewed with considerable apprehension the takeover last year of ailing Aston Martin by a property and investment concern, headed by William Willson. Instead of a predicted asset stripping operation, however, Willson set himself the task of putting AM on a profitable footing, while at the same time retaining the company's reputation for craftsmanship. Willson says he has no intention of expanding production beyond the 500 cars‐a‐year target—even if demand should exceed this level. Report by Andrew Furnival and Chris Phillips.

Citation

(1973), "Never mind the demand, feel the quality", Industrial Management, Vol. 73 No. 1, pp. 17-19. https://doi.org/10.1108/eb056263