FIRMS BLIND TO RESEARCH POWER
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Abstract
Today, technology is preeminent. But in a ‘quick and the dead’ world, Britain seems unable to turn ideas into profits. Richard Brooks examines the increasing complexities from the drawing board stage to the often‐neglected marketing end.
Citation
(1971), "FIRMS BLIND TO RESEARCH POWER", Industrial Management, Vol. 71 No. 8, pp. 24-30. https://doi.org/10.1108/eb056101
Publisher
:MCB UP Ltd
Copyright © 1971, MCB UP Limited