5. The Use of General Information in Marketing Decision Making

Abstract

This is a welcome opportunity to talk about a variety of subjects including, I hope, the Domesday Project. I am now with BBC Television working on the Domesday Project. Previously I was with BBC Data which is the in‐house information service of the British Broadcasting Corporation. I was its marketing manager — opening up the resources to people outside the BBC on a variety of bases, including commercial reference publications, an enquiry service, the Hulton Picture Library and so on. Before this my entire career — 16 years — was with Procter & Gamble Ltd, which is one of the largest multinational companies in the world, making washing powders, consumer products and industrial goods. Thus I think I can claim a reasonable in‐depth history in marketing and marketing management, with some familiarity with the information world.

Citation

Tibbetts, M. (1986), "5. The Use of General Information in Marketing Decision Making", Library Management, Vol. 7 No. 5, pp. 20-24. https://doi.org/10.1108/eb054889