Innovation: The core competence

Abstract

Innovation is the secret to competitive advantage in today's rapidly changing environment, but how does a company ensure an innovative environment? Is innovation all in the process, or does organizational culture play a role?

Citation

Higgins, J.M. (1995), "Innovation: The core competence", Planning Review, Vol. 23 No. 6, pp. 32-36. https://doi.org/10.1108/eb054532