The coming electronic commerce (R)evolution
Robert L. Segal
(Principal with Frank Lynn & Associates, a Chicago‐based consulting firm specializing in channel marketing)
150
Abstract
Advances in interactive communication will dramatically alter the structure of distribution. Will end users' direct access to on‐line product and purchasing data eliminate the need for many specialty resellers? Will large distributors become more like public warehouses? What is the long‐term potential of “electronic commerce”?
Citation
Segal, R.L. (1995), "The coming electronic commerce (R)evolution", Planning Review, Vol. 23 No. 6, pp. 21-45. https://doi.org/10.1108/eb054530
Publisher
:MCB UP Ltd
Copyright © 1995, MCB UP Limited