Getting the most out of scenarios: Advice from the experts
Audrey Schriefer
(Strategic Management Associates)
150
Abstract
This conference session was an in‐depth discussion of how practitioners can get the most value from scenario planning. Participants were Bill Ralston, SRI International; Robert Wilson, Northeast Consulting Resources; and Gerald Harris, Global Business Network. Audrey Schriefer, Strategic Management Associates, moderated the session and has prepared this brief summary.
Citation
Schriefer, A. (1995), "Getting the most out of scenarios: Advice from the experts", Planning Review, Vol. 23 No. 5, pp. 33-35. https://doi.org/10.1108/eb054526
Publisher
:MCB UP Ltd
Copyright © 1995, MCB UP Limited