Future state visioning technique at National Rubber Company
J.M. Stewart
(Executive‐in‐Residence and Adjunct Professor in the Faculty of Management, University of Toronto.)
64
Abstract
The future state visioning process, a powerful management tool for initiating strategic change, stresses the development of stakeholder understanding and commitment as it builds a solid, principled base for action. It forces the leadership to look long term. Expressing the values underlying the issues is an integral part of the process, during which fundamental beliefs are surfaced, examined, and brought up to date.
Citation
Stewart, J.M. (1994), "Future state visioning technique at National Rubber Company", Planning Review, Vol. 22 No. 2, pp. 20-33. https://doi.org/10.1108/eb054459
Publisher
:MCB UP Ltd
Copyright © 1994, MCB UP Limited