EastTech Battles WestComm: Developing winning marketing strategies in two high‐tech companies

Abstract

EastTech and WestComm battle for contracts to produce innovative high‐tech systems. Learning from their markets and defining an appropriate marketing strategy is a problem for both firms.

Citation

Smead, F.W. (1991), "EastTech Battles WestComm: Developing winning marketing strategies in two high‐tech companies", Planning Review, Vol. 19 No. 2, pp. 34-42. https://doi.org/10.1108/eb054321