A new rationale for organizational structure

Abstract

Corporate organizational architecture needs to be redesigned to cope with metamorphic markets and blistering competitive intensity, and to benefit from evolving information technology. Three case studies show businesses adapting their structures in inventive ways. Marriott, for one, broke with fifty years of tradition to take the reservations function out of the hands of the resident manager.

Citation

Kaestle, P. (1990), "A new rationale for organizational structure", Planning Review, Vol. 18 No. 4, pp. 20-27. https://doi.org/10.1108/eb054294